In addition to the website, blog, Facebook and Twitter, YouTube is an essential piece of the whole networking operation. A YouTube channel is completely free – perfect for those on a budget. It seamlessly sends a “shout-out” to your other social networking properties. Very helpful for branding and, if you have the right idea, can be a lot of fun. Embedding and sharing the videos is ridiculously easy and a vital tool for any shameless self-promoter like myself. My digital recommendache: get a YouTube channel.

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